New brand identity system for Imation, a digital data storage company. The new mark represents a collection of data points and information, highlighting the "i" of Imation with the dot moving into the grid. The new voice creates a personal connection with the consumer, and provides a playful personality in an industry that deals with the consumer's trust with their most important information.
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SELECTED WORK

You Light Up My Life
#kogi
Chroma Paint
Sunset Blvd Nursery
US Divers
Humor Me
Lettering
Pantene Pro-V
Future Names
Dr. Earth
Imation
The Gift of Life

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Artifacts

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